It's been the question on everyone's mind lately. Except you have just a few followers, you would have experienced a significant drop in followers or engagements. This piece explains reasons why and recommends how to control it.
INSTAGRAM HAS IMPLEMENTED A CORRECTION
According to reports, 8% of the total number of Instagram users (700 million) are fake or spammy accounts. That is 56 million fake accounts! Alarming right? Well, since late last year, Instagram launched a campaign against these type of accounts and in April 2017, the company began targeting and deleting such accounts. I hate to break it to you, but if you've experienced a significant drop in followers, some of those were fake or dormant accounts which have been targeted by the Instagram algorithm and 'neutralised'. The truth is one way or the other, someone has to do something about this. You either audit your account periodically or instagram will do it for you. Here are some tips to help you identify bot or fake accounts;
1. No display picture
2. Weird username (combination of random characters)
3. Inactivity for long periods with just a few posts.
Sudden changes to your Instagram activity can also influence followership and engagement. Have you changed anything lately - your style or nature of posts? Do you even have a style? Little changes can seem like massive shifts to your follower
In my next post, I will explain why you might be experiencing a drop in engagement.
Oya tag all your friends who should read this. What do you think about the war against automated activity on social media?