In every industry email open rate is down, website traffic is waining, and the change in Facebook algorithms has us constantly on our toes.
Itโs a tough time to be a marketer, but the answer to all of these problems is simple - our customers are bored.
Thatโs right. They have access to boundless amounts of content, but itโs up to us to give them what they genuinely want.
Itโs up to us to provide value - to create useful, engaging, and entertaining content.
What stands out gets remembered and what blends in gets ignored.